Estero business development marketing materials have been completed and shared with the community, property owners, and candidates for the first Estero Village Council by the Estero Council of Community Leaders (ECCL).
Next, the ECCL will be sharing this information with the Bonita Estero Economic Development Council, Lee County Economic Development and the Southwest Florida Economic Development Alliance as part of its marketing plan for the development of its Village Center and its Healthcare Village.
The marketing theme provides the ECCL’s answers to the following question:
“Why Florida? Why Lee County? Why Estero?”.
The marketing materials emphasizes Estero’s strategic location midway between Fort Myers and Naples, its proximity to FGCU and the Southwest Florida International Airport, its being home to Coconut Point and Miromar Outlets, the completion of the relocated Hertz’s Global Headquarters in Estero later this year and Lee Memorial’s plans to begin construction of a 172,000 square foot, $140 million Healthcare Destination of Distinction next year as reasons why businesses around the world should consider Estero as a location for some of their expansion plans.
The report underscores the importance of long range community planning in order for Estero to respond effectively to fast changing technological, demographic, market and economic conditions, the need to diversify the southwest Florida economy and to address the evolving national and local demographic preference shifts of both the young and the elderly.
The marketing materials also include detailed information on each of the available properties within the boundaries of the Village Center and the Healthcare Village. This section includes information on the history of each property, its size, location, ownership and zoning and any recent activity associated with the parcel.
The information was obtained from searches of all public records and interviews with each the landowners. Prospective purchasers and developers will find that this part of the report will make their “due diligence” efforts much less costly and time consuming.
Finally the report contains a section that details all of the vacant commercial land sales in Estero from 2013 to the present plus information on each vacant commercial land now for sale in Estero.
The study was prepared for ECCL by Andrew Falde, of the Sabal Tree consulting firm. Sabal Tree is a research-driven investment advisory and asset management firm based in Fort Myers.
Andrew Falde is Principal and Co-Founder of the firm, a Certified Commercial Investment Member designee, former CCIM district president, and is associated with RE/MAX Commercial in Fort Myers.
Colliers International helped the ECCL to pay for this report.